Are you a hands-on marketer? Here are 5 free tools for you - By Simon Peter

Marketers and business owners are on a constant look for how to improve their businesses by measuring each action against the returns what is normally coined as ROI. The evolution of the internet has given rise to a good number of innovations in the digital marketing space, many of which are designed to ease the process of marketing and monitoring performance.

 Here are some fantastic tools that you can use and will cost you zero dollars.


  1. Canva

Canva is a drag and drop platform that enables you to create awesome artworks for your marketing activities at no cost.

 The beauty of this tool is that you don’t have to be a graphic designer to create a professional social media post for instance. All you have to do is drag and drop, add your favorite images, texts, and boom! You download your social media post in a matter of seconds.

 I have been using Canva to design artworks, logos, social media posts, company documents for clients and the results have been amazing. Clients love my work, what they don’t know is that I am not a graphics designer.

 So if you want to stay ahead of the park and design your own artworks at no cost the checkout Canva through this link and thank me later.


  1. Hootsuite

Hootsuite is a social media management dashboard that allows you to manage your social media pages in one interface.

 You can use Hootsuite to schedule your social media posts, monitor engagements, manage team members, and measure your return on investment.  Digital marketing agencies charge tons of money to do these simple things that you can do your self or with your team at zero cost.

 For instance, you can schedule social media posts for a week in a single sitting and they automatically update on your pages. This gives you a chance to concentrate on other important aspects of your business. To get started with Hootsuite you can click here.


  1. Google Analytics

Google Analytics is an API by google that allows you to add a snippet of a Javascript code into your website to track and collect data on web traffic for free. If you have a website or a blog and you would like to monitor your traffic then google analytics is a free tool for you.

 It will help you know the number of people who visit your site, where they are from, and even what type of device.

 You can then use this data to optimize and monetize your site. To get started with Google Analytics you can visit this link.


  1. Mailchimp

 Mailchimp is an email marketing automation platform that you can use to run email marketing campaigns for free. You can also use this platform to manage your customer contact list, use beautifully designed email templates, and analyze email performance.

 You simply import your contacts, design your email, and send it to thousands of customers with a click.